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The Duke Centennial Celebration
How do you create the story of 100 years?
My team orchestrated the digital experience for 18-month comprehensive celebration campaign across multiple channels, creating unified narrative connecting Duke's history to future vision, directly supporting subsequent capital campaign launch.
See the a bit of digital experience
Additional Project Work
Led compliance-safe, multi-channel campaign promoting on-campus registration and voting.
In the midst of a tumultuous few years the Duke.edu redesign gave the university flag-ship site a renewed purpose.
The launch of the Commitment was not the start of Duke's work to help understand and address environmental issues