Duke.edu Redesign

Make Duke.edu a destination, not just for prospective students but for anyone who might be interested in the type of work being done at Duke.

We hoped to launch in August of 2025, but funding cuts, shifting university priorities and, eventually, a reorganization which included a voluntary separation for me and members of my team delayed the project. 

The new version of duke.edu launched in mid-December, 2025. It is close to my vision, but lacked some of the narrative structure I had hoped for, as that required dedicated strategic content resources that were not available after the reorganization.

This had been my project. With the support of leadership, I have set the strategy, driven the philosophy, directed the process, envisioned the experience and led a team in production of all of the components.