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Duke Today
Duke's flagship storytelling space served as the primary messenger. I set the editorial calendar and the message.
Sharing Information
Our primary job was to be sure potential voters could find the information they needed to register and vote.
Encourage Action
Our stories centered on both the why and the how of voter registration, often connecting with targeted events.
Promote Successes
It was important that potential voters recognized that they could be part of something bigger than themselves. And celebrating the work we accomplished.
Across Channels
Our messages included content beyond standard news stories.
Partnering
We aligned our editorial calendar with content, produced by campus partners, that we could share.
Preparing the Issues
While actively non-partisan, we pushed for stories featuring expert analysis to clarify significant election-related issues.
