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The Duke Centennial
In 1924 Benjamin Duke signed the indenture of trust creating the Duke Endowment and with it, Duke University.
We spent several years preparing and 18 months celebrating the achievement.
Digital Production for 100 Years
Concept & Design
I worked with leadership and partners across Duke to create the concept for the Centennial site and supporting assets and then developed the strategy for my team to build it. The strategy included editorial templates and calendar, print and distribution plans, and live event coordination.
Design & Brand Strategy
My team worked with an outside vendor to develop a comprehensive brand strategy for the celebration. We then engaged the University Archives and other parties to find the assets for our imagery.
Shared Digital Assets
We created assets to be shared. These were used by colleagues, students, alumni and the media, supporting the spread of Duke's story while maintaining brand and branding standards.
Technical Collaborations
We coordinated with the Office of Information Technology to make updates to existing platforms such as the event calendar and campus maps to enhance the Centennial storytelling.
Social Media
Elements available on the site were simultaneously created for use across channels.
Continuing Work
The need to create new assets that didn't become stale, while remaining true to brand, continued through spring of 2025.
Centennial Signage - Planning
Early in the Centennial planning we worked across the university and health system to gather ideas for the celebration. One (of many) we were tasked with was installation of branded signage across Duke.
Each yellow dot is a light pole. The green, blue and pink dots represent the poles (by type) where we wanted to install banners. Locations and number continued to change as stakeholder and budgetary needs were considered.
Multiple rounds of design, going through several groups for approval, resolved with six designs in two sizes.
Location plots were created to show installers exactly which banner would go on which pole.
Printed banners were delivered to the High Voltage team who are equipped to work with the light poles. The 210 banners took a week to install.
Signage work included design, budget and vendor/facilities coordination to install garage and building treatments across campus.
Centennial Signage - In Place
The number of parking garages to have the Centennial logo installs, and the size of some of the window treatments, was reduced more than once, due to budget constraints.
Duke's Dhama dance group were one of the many acts at the 1.9.24, Centennial Kickoff event. Our designs were
The renaming of the east campus student center was just one of the many events we collaborated on during the Centennial year.
This is actually a mock up - so you can see how accurate we tried to be for the installers. I've got the actual picture somewhere.
