Signed in as:
filler@godaddy.com
There isn't a right way to design a building, but there are wrong ways.
Paraphrased and attributed to Louis Sullivan
You Ready?
This isn't a portfolio or resume, it's an attempt to get the full range of my occupational skills in one place.
This is always in progress and most likely something I shouldn't be sharing.
Things that are hard to say in a resume
I've got some "Soft" skills
Not quite tangible, but essential to getting things done - the right way.
Interpretation
While I wouldn't call myself a developer, I've got a good handle on how code works and should be built. I can recognize data being mis-represented, though I'm not a trained analyst. And I recognize not everyone needs to know the full process, to understand the process. My skill in interpreting the technical for a non-technical audience is rooted in empathy for the audience.
Performance
Whether through acting, performing music or just entertaining a crowd, I can get in front of people.
Presentation
The production of a slide deck is one thing, presenting to peers at a conference, executive leadership in a briefing, colleagues on a video call, community members in a town hall or 4th graders in their classroom are all different things. They require situational awareness, practice, the right kind of self-confidence, and a tremendous amount of planning to get right.
Facilitation
Sometimes it is running a meeting or making sure two co-workers understand each other.
Language
English is my native tongue, and I'm really good at it. I take grammar and usage seriously but I also recognize that language is fluid and how we say something can be the difference in captivating or alienating an audience. There are times when we have to give up a little accuracy for greater clarity. There are times when we just need to use the correct words to not run afoul of compliance or regulation.
And there are plenty of times that less is more (hence the "Back to Safety!" button above).
Empathy
It's in the "Interpretation" block, but I want to emphasize it. The entirety of my career, through help desks and software tests, mortgage lending and stock plan planning, accessibility and usability, design and video and jargon busting comms. It's about making it easier from someone else. Every time. All the time.
OK. Just take moment. Breathe.
This image is to help clear your mind before seeing what I can do...
Some Skills & Expertise
Feel free to feed this into your algorithm.
Skills:
Content Strategy & Creation, Information Architecture, UX & CX Design, Personalization, SEO Strategy, Audience Segmentation, Accessibility & Compliance, Ethical AI Use, Campaign Planning & Execution, Behavioral Analysis, Analytics Strategy, Content Modeling, Performance Metrics, Content Governance
Tools I Use:
Figma, Adobe XD, Drupal, WordPress, Cascade CMS, GA4, Hotjar, Axe, HubSpot, Qualtrics, Muck Rack, ChatGPT, Perplexity, HeyOrca, DashThis
Skills:
Writing for Web, Editorial Planning, Copy Editing, Social Content Production, UX Writing, Messaging Frameworks, Email & Content Marketing, Blogging, Branding and Brand Management, Interviewing SMEs, Video Scripting and Direction, Songwriting & Lyric Development
Tools I Use:
Google Docs, Grammarly, Substack, Mailchimp, Klangio, Claude, MS CoPilot, HeyOrca
Skills:
Public Speaking, Conference Presenting, Workshop Facilitation, Live Performance, Hosting & Emceeing, Voice Work, Presentation Coaching, Event Programming, Music Production and Recording, Audio Editing, Event Sound Support
Tools I Use:
Keynote, PowerPoint, Canva, Miro, Prezi, OBS Studio, Audacity, Zoom, GarageBand, Cubase
Skills:
Stakeholder Alignment, Executive Collaboration, Consensus Building, Design Thinking Facilitation, Strategic Listening, Cross-Functional Team Leadership, Conflict Navigation, Translating Tech-to-Human, Coaching & Mentorship, Inclusion Advocacy
Tools I Use:
Mural, Confluence, Slack, Microsoft Teams, Google Meet, Zoom, Otter.ai
Skills:
Project Management, Workflow Design, Agile & Lean Methods, Process Management & Documentation, Vendor Coordination, Budget-Conscious Creativity, Team Onboarding, Change Management, Quality Assurance, Strategic Cost Evaluation & Budgeting
Tools I Use:
Monday.com, Jira, Wrike, Airtable, Google Workspace, HubSpot, Excel, MediaBeacon, WebDam
Skills:
Mentorship & Coaching, Volunteer Management, Community Engagement, Diversity Recruitment, Internship Direction, Peer Learning, Teaching, Educational Programming, Financial Literacy Training, Art Tours
Tools I Use:
Teams, Slack, Zoom, LinkedIn Messaging, Calendly, SurveyMonkey, Discord, WhatsApp, Signal
Some Tools I’m Looking Into
Strategy & Optimization
- Notion (for knowledge management, workflow design)
- SEMrush (SEO strategy & content planning)
- Airtable (advanced database + PM hybrid use)
- Siteimprove
Design & Prototyping
- Webflow (for no-code visual development)
- Adobe Premiere Pro & After Effects (for storytelling with motion)
- Framer (for portfolio experiments & animations)
AI & Automation
- Midjourney (generative visual exploration)
- Zapier & Make (for creative workflow automation)
Marketing & Analytics
- Matomo (privacy-respecting GA alternative)
- UTM builders & campaign tagging tools
- HubSpot AI content assistants
Audio & Creative Production
- Abelton (for deep sound design)
- Descript advanced workflows (video + transcript automation)
- Podcast hosting platforms (RSS customization, analytics)
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